About Us

Salad MOI was founded in 2019 as a response and solution to the lack of healthy and honest food & beverages products in the market, especially fruit salad at that time. Until now, Salad MOI stayed committed to become a one-stop solution for healthier choices. 

The company started operating its very first store in January 2019 at Yogyakarta and the success of this store paved the way for the opening of more additional stores. Salad MOI now has grown to 30 stores in several cities, such as Yogyakarta, Semarang, Malang, Solo, Purwokerto, Klaten, and Boyolali. We’re still in progress expanding to 100 stores this year.

Holding true to our core values of providing healthier and honest products, we will continue to expand our F&B selection with an aim to provide not only healthier but also delicious and more enjoyable.

Our Mission

Salad MOI’s mission is to help everyone live a healthier lifestyle through a curated selection of F&B products that not only provide health benefits, but also are delicious and affordable for everyone.

Our Culture









Life at MOI

You've Heard from Us

    Head Operational

    ’I’m always being encouraged to learn many things.”

    Working in MOI has given me an opportunity to improve my skills, personality, and develop my added values. I’m always being encouraged to learn many things.

    Head Office

    “Great opportunity for everyone”

    I was a fresh-graduate at the time, but Salad MOI gave me the chance to work here. Many things I learned, even directly from the owner. It feels like there’s a strong bond in this team. We support and never hesitate to help each other. It’s a great opportunity for everyone, especially for those who like new challenges.

    Head Area Yogyakarta

    ‘’So many new things that improve my knowledge and skills’’

    The most important thing is that MOI has a dynamic and flexible work environment. I also can learn so many new things that improve my knowledge and skills.


    ‘’It’s such an amazing place to scale your skill up’’

    Working in MOI is a challenge to out from our comfort zone, we’re encouraged to have growth mindset. It’s such an amazing place to scale your skill up.